Websites & Visibility Built for Trades
Word of mouth still matters — but these days, the first move is a Google search, or a question typed into ChatGPT. I build websites and search strategies that help trade businesses get found, get trusted, and get the call.
Services & Pricing Guide
Web design. Search visibility. AI-ready from the ground up.
You don’t need every digital marketing service under the sun. You need the right combination of website, Google visibility and search optimisation to help the right customers find you — and make it easy for them to get in touch.
I build custom WordPress websites and provide SEO, Google Business Profile and AI search optimisation for Australian trade and service businesses.
Choose what you need
Stand alone services or tailored packages to suit the requirements of your business.
Custom WordPress Websites
from
$2,500 incl.GST
one-off
For businesses that need a better website — or need to start from scratch.
Google Business Profile
from
$750 incl.GST
one-off
Get more from your visibility in Google Maps and local search.
Website Packages Pricing Guide
Every trade business is different, so every quote is too.
Foundations
from
$2,500 incl. GST
For tradies who need a solid, professional presence without the bells and whistles.
- Custom WordPress website (up to 5 pages)
- Local SEO setup (Google Business Profile, local schema)
- Mobile-optimised, fast-loading
- Basic on-page SEO
Build
from
$5,000 incl. GST
For tradies ready to actively generate leads, not just look legitimate.
- Everything in Foundations
- Expanded site (service pages, location pages)
- Ongoing SEO (content, local citations, review strategy)
- GEO/AEO optimisation — show up in AI search results, not just Google
Extension
from
$7,500 incl. GST
For tradies expanding service areas, adding crews, or wanting to dominate their patch.
- Everything in Build
- Multi-location or multi-service SEO/GEO strategy
- Ongoing content and schema updates
- Priority support / strategic check-ins
Get it done. And get it done right.
How it works...
Free consultation
We talk about your business, your goals, and where you’re losing visibility.
Proposal
A clear, itemised quote. No surprise costs.
Build or optimise
Work is actioned, keeping you updated at every stage.
Handover and ongoing support
training, reporting, and optional ongoing packages.
Organic growth packages.
No paid ads.
Custom WordPress Websites
A professional website built around your business, services and service area — not an off-the-shelf template with your logo dropped into it.
Ideal for established tradies who want their website to generate enquiries, properly represent the quality of their work and give SEO/AI optimisation a strong foundation.
- Custom WordPress website design
- Mobile optimisation
- Service and location structure
- On-page SEO foundations
- Google/AI-friendly site structure
- Enquiry forms and calls-to-action
- Analytics and search tracking
- Performance optimisation
- Basic technical SEO
- Launch and handover
Website builds from around $2,500 incl GST
Google Business Profile Optimisation
Set up the basics and make more of the Google presence you already have.
A properly set up and optimised Google Business Profile can make a significant difference to how your business appears in local and Maps searches.
- Full profile audit
- Correct primary/secondary categories
- Services optimisation
- Business description
- Service areas
- Photos/media recommendations
- Review strategy
- Website/GBP alignment
- Competitor review
- Recommendations for ongoing improvement
One-off optimisation from $850 incl GST
Need ongoing SEO as well?
SEO for Tradies
Get found for the work you actually want.
SEO isn’t just about getting more website traffic.
The goal is to improve your visibility when potential customers search for the services you provide in the locations you actually work — whether that’s bathroom renovations in Noosa, commercial refrigeration in Brisbane or an electrician servicing the Sunshine Coast.
Toggle the tabs to check out the best SEO package for you
Local SEO
Ideal for established tradies who want their website to generate enquiries, properly represent the quality of their work and give SEO/AI optimisation a strong foundation.
Suitable for smaller businesses competing within a relatively defined service area.
Depending on the business, this can include:
- Keyword and search opportunity research
- Website optimisation
- Service page improvements
- Local SEO
- Google Business Profile optimisation
- Technical SEO
- Internal linking
- Content development and improvement
- Competitor monitoring
- Search Console analysis
- Ranking and visibility tracking
- AI search optimisation
From $850 incl. GST/month
Number of services and locations, content requirements, photography, existing website/content, specialist functionality and how competitive your market is.
SEO Growth
For established businesses targeting more competitive services, multiple locations or a larger geographic area.
The strategy is customised around the opportunities I find rather than working through the same monthly checklist for every client.
That means the work might be heavily focused on service pages one month, technical improvements another, local visibility, authority, content or AI search visibility where the opportunity warrants it.
- Keyword and search opportunity research
- Website optimisation
- Service page improvements
- Local SEO
- Google Business Profile optimisation
- Technical SEO
- Internal linking
- Content development and improvement
- Competitor monitoring
- Search Console analysis
- Ranking and visibility tracking
- AI search optimisation
Typically $1,100–$1,950 incl. GST/month
Number of services and locations, content requirements, photography, existing website/content, specialist functionality and how competitive your market is.
AI Search Optimisation
Get your business found beyond traditional Google search.
Search is changing.
People are increasingly asking ChatGPT, Google and other AI-powered search tools direct questions:
Who’s a good tiler near me?
Which electrician does commercial work on the Sunshine Coast?
Who specialises in high-end bathroom renovations in Noosa?
Instead of ten blue links, the answer may recommend only a handful of businesses.
AI Search Optimisation — also known as GEO, AEO or AI SEO — is about making your business easier for these platforms to understand, verify and confidently reference.
AI Search Foundations
For businesses that want to improve the foundations of their existing website for AI-driven search.
Depending on what’s already in place, this can include:
- AI visibility audit
- Business/entity optimisation
- Website content review
- Service and location clarity
- Structured data review and implementation
- Trust and authority signals
- Brand consistency
- FAQ and answer-focused content
- Google Business Profile alignment
- Citation and external signal review
- Recommendations for further improvement
From $850 incl. GST
Number of services and locations, content requirements, photography, existing website/content, specialist functionality and how competitive your market is.
Ongoing SEO + AI Search
For established businesses targeting more competitive services, multiple locations or a larger geographic area.
The strategy is customised around the opportunities I find rather than working through the same monthly checklist for every client.
That means the work might be heavily focused on service pages one month, technical improvements another, local visibility, authority, content or AI search visibility where the opportunity warrants it.
Typically $1,100–$1,950 incl. GST/month
What does a trade business typically need?
Sole trader / brand new business
Established local trade business
Established business looking to grow
Commercial / specialist contractor
Not sure what you need?
Start with the problem, not the package.
You don’t need to work out whether you need SEO, AI Optimisation, GBP optimisation or a new website before getting in touch – that’s my job.
Starting out or replacing an old website
Let's talk about: Website Foundations
typically
$2,500 - $4,500 incl. GST
Website is OK, but enquiries are slow
Let's talk about: Search & Growth
typically
$825 - 1,500 incl. GST / month
Ready to properly invest in growth
Let's talk about: Website + Search
typically
$3,500–$6,000. incl. GST for website +
Ongoing search from $950 incl. GST/month
Why aren't the prices fixed?
Because a two-person tiling business targeting one part of the Sunshine Coast doesn’t need the same website or search strategy as a commercial contractor servicing all of South East Queensland.
The prices above are there to give you a realistic idea of what you might need to invest.
Once I understand your business, I’ll look at your existing website and Google presence, the services you want more work for, the areas you’re targeting and who you’re competing against.
Then I’ll recommend what I think is worth doing.
And just as importantly, what isn’t.
What does your business actually need?
Established local trade business
A stronger website combined with local SEO and Google Business Profile optimisation will generally make more sense.
This is where I’d start looking more closely at individual services, service areas, competitors and the searches that are most likely to turn into worthwhile enquiries.
Sole trader or newer business
Start with the foundations.
Usually that means a professional website and a properly set-up Google Business Profile. There’s little point paying for an aggressive SEO campaign if the website isn’t ready to convert the traffic.
Established business looking to grow
This is where a broader SEO and AI search strategy becomes more valuable.
We can build visibility around more services and locations, strengthen authority, develop useful content and improve how the business appears across traditional and AI-driven search.
Commercial or specialist contractor
The strategy is usually different again.
Rather than simply targeting “trade + suburb” searches, the website needs to demonstrate capability, experience and expertise around specialist services, industries and larger projects — while making that information easy for search engines and AI platforms to understand.
Let's work out what makes sense for your business
Frequently asked questions
What’s the difference between GEO, AEO and AI SEO?
Do I need AI Optimisation if I already do SEO?
How long does a WordPress website take to build?
Do you work with businesses outside the Sunshine Coast?
Ready for a website — and a search strategy — that actually works for your business? Get in touch for a free, no-obligation quote.
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